The First Drivers to Optimize POI for Straighter Miss-Hits

Until now, MOI has been the primary measurement used to define club stability and forgiveness. Cobra is the first brand to introduce and optimize a lesser-known but critical metric: POI (Point of Inertia).

POI measures how the clubhead rotates across all three axes during off-center impacts— horizontal (MOI Y), vertical (MOI X), and diagonal toe-up or toe-down (MOI Z). OPTM drivers are the first to optimize both MOI and POI through strategic shaping and precise weight placement, significantly reducing gear effect and delivering up to 23% tighter dispersion for longer, straighter mishits.

The First 13K Driver

Cobra has combined its highest MOI design with a dramatically lower POI to create the first 13K driver—the most stable driver in golf. The 13K MOI value is achieved by combining 10K MOI across the horizontal (MOIyy) and vertical (MOIxx) axes with stability along the third diagonal axis (MOIzz).

Using supercomputing and A.I.-driven design tools, Cobra engineers achieved a level of design harmony rarely possible by maximizing MOI while reducing POI by more than 50%. The result is a dramatic reduction in side spin on off-center hits, producing drives that start straighter and finish closer to the target line.

When tested against the DS-ADAPT MAX-K, the OPTM MAX-K delivered 0.5 shots gained and 82% more playable drives per round.

Reshaped for Forgiveness

To optimize both MOI and POI, mass is distributed more symmetrically around the center of gravity and across all three key axes. Weight is also tightened closer to the CG to minimize diagonal resistance to rotation during impact.

Through A.I.-powered simulations, Cobra engineers analyzed millions of impact locations to develop a deep understanding of gear effect and determine the optimal placement of internal mass and weighting in each driver model.

FutureFit33™ Adjustable Hosel

FutureFit33™ provides 33 unique loft and lie combinations to optimize ball flight, reduce miss tendencies, and maximize distance. Loft and lie can be adjusted by ±2 degrees in any direction for precise, tour-level fitting customization.

The innovative SMARTPAD® design keeps the face angle square at address regardless of the selected hosel setting.

MOI-Tuned Weighting

The OPTM MAX-K driver features a fixed 11g back weight that positions the center of gravity low and deep to maximize MOI, enhance stability, and promote straighter ball flight.

H.O.T. Face Technology

A forged face insert powered by H.O.T. Face Technology increases face flex to generate faster ball speeds and more consistent distance across the center and surrounding areas of the face.